Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs
Rolls-Royce is a household name for its luxurious cars that appeal to the ultra-rich who want to explore the world and drive through the sunset in comfort. Cullinan is the brand's newest SUV, is designed to lure rich people away from their Range Rovers or Bentaygas.
Its new architecture, technologies, and design deliver an iconic look, unmatched space and usability, and unbeatable off-road and on-road capability.
Effortless Everywhere
The Rolls-Royce Cullinan was designed for people who view travel as a form of art as a way of living. This means that it has to be just as effortless off-road as on a paved highway. The brand's new SUV, billed as the "first all-terrain Rolls-Royce," makes that possibility a reality. Its unique features reflect a legacy that is rooted in perfection and mastery.
Cullinan does not care about bumps and imperfections. Its soft suspension makes the road feel like a silky carpet.
During our test drive of the Cullinan, we took off-road, both on mud and gravel, and on paved roads with potholes and other imperfections. The car's all-wheel drive and large tires let it conquer difficult terrain with ease. It also has an low-riding suspension that lifts the body above surface to allow it to glide over rocks and other obstacles without damaging the bottom.
The Cullinan is fitted with a range of modern technologies to make owner's journeys less stressful. The SUV is equipped with forward-collision warnings that include automatic emergency brakes, night vision, and vision assist as well as a surround-view camera that is helpful when parking or driving in tight spaces due to the Cullinan's size, adaptive cruise control, and lane-departure alerts. It also has a WiFi hotspot, navigation, and a world-class head-up display.
The Cullinan also has the kind of solid build quality that a wealthy person would expect. Every knob, switch or touchpoint feels like it's been there for a thousand years. In the end it might just need some spit to continue functioning. The cabin is adorned in wood, chrome, and leather -- with the Spirit of Ecstasy looking down on the driver and passengers from its perch high above the dash.
The Cullinan has a cabin that is packed with the latest technology, however it's missing a few features that younger drivers might want. It doesn't have the kinds of driver aids that provide semi-autonomous highway driving and lane-keeping or the kinds of connected gadgets that are becoming standard in more cars.
The Clasp
Cullinan offers unrivaled off-road capabilities by pressing one button, which is known as Everywhere by Rolls Royce engineers. This allows the driver to finesse the SUV's self-leveling air suspension to absorb every bump and rut along the way, while the prop shaft and drive shaft ensure all 850Nm of torque is delivered to the front and rear wheels at exactly the right time.
Cullinan, the first Rolls-Royce with tailgates and rear doors that open in a similar manner to pickup trucks is the first Rolls-Royce that has tailgate. The design gives an SUV a the appearance of three boxes. It also provides access to a cargo area that offers 21 cubic feet of space, with the rear seats raised, with the floor sitting lower than the top of the seatbacks in order to prevent items from sliding around.
The main cabin of the Rolls-Royce Cullinan offers a more practical approach to luxury than anything previously seen in a production Rolls-Royce car. For instance, the rear passengers are higher than those in front, meaning they have a better view of the world outside their vehicle. The rear bench can be set up in a variety of ways to meet your requirements.
To complement the more functional layout the rear-view mirrors are reshaped and subdued in appearance, and the Rolls-Royce badge is placed on its own smaller plinth separate from the number plate housing. It is adorned with just a thin strip of gold for decoration. The rear lights have the same utilitarian appearance, with two tall upright units which house the lights as well as a single piece of jewellery in their centre.
Cullinan in addition to the obvious benefits of an easier layout, is also the most family-friendly Rolls-Royce ever. Its rear bench can be configured to seat three people and the standard panoramic roof ensures that there's plenty of room to stretch out. Drivers can also relax in their surroundings by choosing the Immersive Seating configuration that wraps them in sublime luxury and encases them in the finest leather. A Champagne decanter and a whisky cooler can be positioned in the central console to increase the feeling of luxury.
The Rear Passenger Compartment
The Cullinan The Cullinan, an exclusive Rolls-Royce unlike any other before it, is both like and different. It's huge, luxurious and opens up the brand to a whole new set of customers who will be happy to drive it in areas which other luxury SUVs be reluctant to go. Jackson Hole in Wyoming, where the SUV is built is one of them.
From the side the vertical lines that flow from the front doors down to the raised bonnet edge, and into the skid plate made of metal provide a confident sense the purpose of an SUV that's ready to take on the world. In addition, the large wheels and the slim roofline give it an imposing, tall look that communicates a supremely robust style.
Rolls-Royce engineers have created an exclusive design that combines luxurious interiors with unbeatable off-road capabilities and uncompromising comfort. In the process they have created a vehicle that is both practical and truly iconic.
The passengers seated in the rear of the vehicle can take in spectacular views of their surroundings through the large glass area of the world-class panoramic glass roof. If they want to know where they are on the globe the touchscreen on the rear lets them focus on it.
The seat backs in the rear can fold down. This gives you an ample cargo space. With a simple push of a button they can be easily reduced without damaging the seat cushion. They can be split into a 1/3 or 2/3 arrangement to increase the functionality of the vehicle.
key of rolls royce of the Rolls-Royce coach doors allow occupants to enter and exit in comfort, while keeping their legs protected from dirt. This allows passengers to enter the vehicle without smudging their pants, but is also a guarantee that whatever they're carrying, for instance, a Mark Rothko canvas, for instance - will be protected.
After entering, the passengers will be able to toast their success by sipping a whisky out of the bottle holder concealed behind the front seats. When they're relaxed you can sink into the heated and massaging rear seats, and use the shoulder, neck, and leg rests.
The Glass Partition
With a starting price of $325,000, the Cullinan is the most expensive vehicle to come out of the Rolls-Royce Goodwood factory during its 114-year existence. It's not just that it has all-wheel drive, a button marked "Off Road," or usable ride height (Rolls-Royce has a long overland tradition dating back to T.E. Lawrence's 1914 armored car). It's because this SUV was built to be a family car that is intended to be driven by the owners, not to an chauffeur.
That means it's the first vehicle to have an enclosed rear compartment that can accommodate three people in comfort and still allow enough space for luggage and equipment. It also comes with a variety of seating options including massage chairs in the rear and the center console is equipped with a whisky decanter as well as glasses, or a champagne cooler and two Rolls-Royce champagne flutes.
But it's the Spirit of Ecstasy that really places this Rolls-Royce in a different league with the Range Rovers and Bentaygas that have been vying for ultra-wealthy buyers' attention recently. This hood ornament rises and falls with the Cullinan, letting everyone know that this isn't an ordinary SUV.
I'm also impressed by the level of restraint Rolls-Royce has shown in its cabin. While some manufacturers are saturating their cabins with technology, Cullinan's center stack has a simple and clean display that resembles traditional gauges.
Box-grain leather is one of the most noticeable changes to the previous Rolls-Royce models. This kind of leather is created by pressing a metal frame into the hide and then applying lacquer to create an inky-black finish that's durable and more rugged than smooth leather used in other luxury vehicles.
The Cullinan is a magnificent vehicle that marries all the features that make SUVs so coveted. There are some disadvantages. It's most importantly, it's a ludicrous amount of money to spend on an SUV, even one that is as luxurious as this. If you're planning to buy a Cullinan you will need to sell your artwork or get rid of summer in Nice.